Performance Marketing · Internal Tool

Lead Generation
Audit Report

Systematic audit framework for Meta Ads + Google Ads. Score, diagnose, and prioritise actions for any client account.

18
Audit dimensions
2
Platforms covered
4pt
Scoring scale
01
Client information
Client details
02
Platform audit
Account setup & tracking
Pixel installed & verified
Not set up
Partial
Set up
Verified + events
Conversion events configured
None
PageView only
Lead event
Full funnel
Business Manager / Ad Account health
Issues flagged
Warnings
Clean
Clean + verified
Campaign structure & audience
Campaign objective alignment
Misaligned
Partial
Aligned
Optimised + tested
Audience targeting setup
Broad/generic
Basic interest
Custom + lookalike
Layered + retarget
Ad creative quality
Low quality
Decent
Good
High quality + variety
A/B testing in place
None
Ad hoc
Structured tests
Ongoing systematic
Performance metrics
Budget pacing & spend efficiency
Under/overspending
Inconsistent
On track
Optimised pacing
Lead quality & sales handoff
Poor quality
Mixed
Decent
High quality
Observations
03
Scorecard
Lead Gen Audit · Adninja
Client Name
—
Platform performance — radar
Meta Ads
Google Ads
Priority recommendations
0 issues